ISO 20252:2019 Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
ISO 20252 is relevant to any market and social research agencies where consistent and reliable delivery of quality services is essential. The standard provides guidance for those conducting, commissioning or buying market or social research and provides assurance that specified requirements are being met.
Based on the preceding British Standard, BS 7911, ISO 20252 covers the management and delivery of your research projects; from producing the proposals, right through to creating the questionnaires and correctly archiving the resulting documents.
The Benefits of ISO 20252
Here are some benefits of using the ISO 20252 framework:
- Ensure timely delivery of services
- Enhance your reputation & provide a competitive advantage
- Improve operational management and control of access panels
- Reduce errors and rework
- Provide a basis for subcontractor evaluations
- Ensure a more efficient and reliable delivery of products/services
- Increase staff morale and provides clarity on internal responsibilities
The Requirements of ISO 20252
The ISO 20252 standard uses a structure of ten clauses called Annex SL which, roughly grouped together, cover four key areas:
- Research – the processes your business must follow to run a successful Management System that helps you to conduct and analyse market, opinion and social research
- Management Responsibility – the areas where your management team need to focus on, be involved with and be accountable for
- Resource Management – how resources such as people, infrastructure and facilities must be assigned to ensure the best possible performance
- Measurement, Analysis and Improvement – the final clauses within the ISO 20252 standard cover how you can determine if your Management System is working as expected, facilitating the continual improvement of your system